What is Email marketing and why is it used?

 Following are some reasons because of which people give first preference to email marketing:

1. Low Cost:

• The biggest reason why email marketing is still one of the favorites among people is the cost factor. It has a very low cost involved. All you need is an operational email ID, and then you are ready to start working on the email marketing tactics.

• Sometimes, people start buying bulk email addresses. But, it is quite rare. Mostly they send emails only to those people who genuinely subscribe to the site themselves.

• There are neither involved any print charges nor do you need to pay fees for the advertisements like space on television and newspapers. Therefore, email marketing remains one of the cheapest modes of marketing.

2. Just for the customers:

Some types of digital marketing strategies target users who have shown similar interests in their actions, as we are seen on Facebook and Google.

• Email marketing is the only marketing mode where the users themselves ask to be a part of the company's subscribers.

• Companies get email addresses of the users either once they take the newsletters or once they register to their website.

• Taking prior approval from customers to ensure that emailing effort is more visible and effective as compared to other marketing strategies.

3. Target your audience:

Wayne baxtrom said that one of the large merits of email marketing is that it allows you to focus on a specific segment of your audience. Various companies usually get email addresses by subscription, they also get their basic information about the customer like name, gender, age, location, and many more.

4. Saves you the effort:

Apart from being cost-effective, it's one of the only marketing methods around. One doesn't need any high-end software, no large team. All you would like is the required hardware and some few professionals who know the work. there's always a scope for better software and tools to be employed in email marketing.